The Don of Dongdongju
An interview with dongdongju bootlegger Joo Soon-jah

The Beat April 2003

Story and photos by M.R. Bradie
Interpretation/Translation by Cha Young-mi


Back in North America, the mention of bootlegging, brings to mind startling images of tommy-gun toting gangsters guarding bath tubs full of gin and cross-eyed, inbred hillbillies double-barrel-shotgun blasting federal agents who come to shut down backwoods moonshine stills.
So when I read of Beat writer Scott Morley's mother-in-law cooking up her own special mix of my favorite traditional drink, dongdongju, in her Korean kitchen, I knew I had to check it out. His mother-in-law, Joo Soon-jah and the Morleys welcomed me into their home for two nights.
On the first night, I left the tape recorder off and just partied hard. Along with a crew of her regular customers, the thirstiest halmonies and harabogies in the neighborhood, we drained a couple pots of the sweet stuff and had our own down-home Korean style pongchak dance party in the living room. Come the next day I had a 'ding-dong' headache to prove it.
For my next visit I exercised a little more restraint and got the facts down on tape while watching her make a fresh batch of the 'merchandise'. What I found was not a criminal underworld operation, but a quaint cottage enterprise; sort of like a neighbor

M: Can you tell me the difference between dongdongju and makkoli?
S: Makkoli is made of rice brewed and strained with fermented wheat. Dongdongju is made of sticky rice, which is floating in it. So you strain only the fermented wheat. They both have similar taste but are different.
M: And which one is stronger?
S: Almost the same, but it depends on how you make it.
M: Let's talk a little bit about the background. So how long have you been making dongdongju in your house?
S: It's been a long time. We started to make it since this house was built in 1975, and stopped for 10 years.
M: And why did you make dongdongju in the house?
S: I have a little store in my house. It makes a good profit and tastes good.
M: So could you briefly tell me the ingredients of the dongdongju and the process by which you make it?
S: I need cooked sticky rice, fermented wheat, rice sugar syrup, brown sugar and yeast to make it. First of all, put the fermented wheat in the water and let it soak for one day. And put the brown sugar, rice sugar syrup, yeast, cooked sticky rice and the water from the strained fermented wheat all together in a ceramic jar.
M: And how long does it take to become alcohol?
S: It takes four days.
M: Can you control the strength of the alcohol? Can you make it stronger or weaker?
S: Yes, I can control it.
M: How can you control it?
S: It gets really strong when it's done. If I want it weaker, I mix it with sugar syrup water.
M: Are there any secret ingredients?
S: Not really.
M: How did you learn to make dongdongju? Who taught you?
S: A long time ago, I learned it from my mother. My father loved to drink alcohol. I didn't really learn how to make it. I just watched and remembered. Then years later I started to make it.
M: Is making it at home illegal?
S: Around 1980, rice was scarce in Korea, so it was illegal.
M: Don't worry, the police won't read this.
S: (Laughs) Not the police, but the tax office came here, took my dongdongju, and I was fined.
M: So you were busted. What year?
S: In 1980.
M: Really? Tell me the whole story. That's very interesting. How did the tax office know that you were making alcohol?
S: By that time, the business here was busy, so many neighbors came to drink. My neighboring store, a competitor, informed the tax office.
M: The rat! What was the fine? How much?
S: I can't remember exactly, about one hundred thousand won. Back then that was really big money.
M: Did you ever meet the person who told the tax office? Did you have revenge?
S: No, I don't do that kind of thing.
M: So, in America, we call that bootlegging when you make alcohol at home, and it's highly illegal. Is there a word in Korean for someone who makes illegal alcohol at home?
S: No, we don't have any special word.
M: Do a lot of people make their own alcohol in Korea?
M: What besides dongdongju, what other alcohols do people in Korea make?
S: Mostly fruit liquor. Long ago, people distilled Andong soju from makkoli. These days, they use soju to make fruit liquor such as plum, peach, and grape.
M: Is dongdongju good for people's health?
S: I am not sure if it's good for health or not, those people who drink everyday say one or two cups are good.
M: Why is it good?
S: Because it's natural.
M: What benefit does it have for the person who drinks two cups a day?
S: How do I know? Maybe it takes stress away from the people.
M: Where is the best dongdongju in Korea in your experience?
S: I can't say which one is best. But dongdongju in the tourist spots gives you headaches and hangovers.
M: Why? What is the difference between tourist spot dongdongju and yours?
S: People come here to drink it regularly because they know I am a clever dongdongju maker. So I have to make it in a high-quality homemade style.
M: What foods go best with dongdongju?
S: Tofu with kimchi, muk (acorn jelly), pajeon (onion pancake) and kongnamul (bean sprout soup).
M: What is the history of dongdongju? How long have Korean people been drinking it?
S: I don't know exactly, when my mom made the liquor, it was just makkoli, not dongdongju. It's been around a long time.
M: What is the oldest traditional alcohol? Is makkoli older than soju?
S: Makkoli is the oldest Korean traditional alcohol.
M: Can you tell me any old stories about makkoli? Like about Yangban (aristocrats from Korea's dynastic period) or whoever drank makkoli many years ago.
S: Makkoli is people's alcohol. People drink it while working. Not the wealthy people, just the normal people (seomin).
M: So what did the yangban drink?
S: They drank chungju, fermented rice wine from makkoli. They used small cups like shot glasses. It's like Japanese sake.
M: Chungju, oh! Like chungha?
S: No, chungha is chemical alcohol, chungju is a natural one.
M: Did you drink makkoli when you were a teenager?
S: I started to drink it after I was 20. There was always makkoli in my house because my father liked it, so it was always prepared at home. Before the rice and wheat are strained, the first alcohol, chungju is very strong.
M: It was always there, so you would drink it. Do you have any stories from when you were young, interesting experiences?
S: I drank the chungju, got drunk and slept. I couldn't wake up even when mom tried so hard to wake me. We put a long shaped basket in the makkoli jar. In a few days, the chungju, the strongest liquor is made from makkoli. It's really strong.
M: So it just made you go to sleep?
S: It's sweet before makkoli is fermented, so I used a straw to sip the sweet stuff.
M: What is the best music to listen to when you're drinking makkoli?
S: Pongchak is the best.
M: Who is your favorite pongchak singer?
S: Lee Mi-jah, and who's that fat guy? Uh...yun-chul.
M: And what is the best time to drink dongdongju?
S: People drink it on a wedding day and on a memorial service day.
M: Somebody told me they like to drink it on a rainy day. Have you heard of that?
S: It depends on their feeling.
M: Hmm, the personality. Did you ever see someone addicted to dongdongju?
S: Not around here. They just drink one or two cups or one pot.
M: They don't drink too much like me when I was here the other night? How much does one pot cost at your place?
S: Four thousand won.
M: Four thousand for one pot? Wow, that's cheap!
S: Yes, it's cheaper here.
M: How much does it cost to make one jar?
S: I never really counted. The price of sticky rice went up, but we still have the same price since 1994.
M: Why?
S: This is the place where common people come. I don't really care about gain and loss.
M: Who are most of the customers? Tell me about the customers.
S: Older guys who come here every morning, they hardly miss any time to come.
M: They come here every morning?
S: Yes, they come here at eight am to drink dongdongju after their early morning walk.
M: So they drink a few cups in the morning. Are they drunken after that?
S: They don't drink until they get drunk, just a reasonable amount in the morning.
M: Do you have any funny stories about people who come here and drink?
S: About Detective Kim. One of the old people who come here every morning, his name is Detective Kim. We call him that because he retired from the police. He has bad hearing and uses a hearing aid. Whenever I talk to him, I have to scream at him. I have to talk very loud every morning.
M: Can you tell me any Korean jokes?
S: Ok. Here's a quiz. What's the word for mandu (the food) in Nepal?
M: I don't know, what is it called?
S: Kat-mandu!
M: (nervous laughter) Do you know anymore?
S: I have so many jokes, but I can't think of them now. Oh, I remember! One of the old guys who come here every morning was drinking dongdongju with his friends. His wife called and asked if he was still here. He whispered at me to tell his wife that he's gone. But I told her, "he told me to tell you that he's gone." Then everybody laughed.
M:
I see, so he got caught in a lie. What is the most dongdongju you ever saw somebody drink? What is the most incredible amount?
S: Four people drank six pots of it in four hours.
M: Wow, that's a lot! What did they do after they drank that? Did they go to sleep or fall down?
S: Everybody was drunk and could barely walk and I slept.
M: Can you tell me a little bit about the bus tour that you do? The disco dancing bus tour? I am really curious about that.
S: We really have fun on the pyeon tour. I'm the MC with a microphone. I choose the person to sing one by one and I collect the tip money for the bus driver.
M: Is it a kind of Norae bus?
S: There is a karaoke machine on the bus.
M: How do people dance on the bus if there are so many seats?
S: They can dance in the aisle. When we get off the bus at the destination, we rent a room big enough for everyone to dance Jitterbug or and Tango inside.
M: Do people drink on the bus? What do they drink?
S: We drink beer and soju.
M: What is the name for that style of bus party?
S: We call it Gwangwangcha, which means tourist car.
M: Is there a name for the style of dancing that they do when they drink dongdongju?
S: It's called makch'um, which means careless dancing.
M: Do you think dongdongju could be popular in another country?
S: I don't know but I guess people wouldn't like to drink sweet-tasting liquor there.
M: Are there different flavors of dongdongju in Korea, or is there only one style?
S: Sometimes the taste is sour when you don't make it right.
M: Are there any fruit flavors of dongdongju like banana or strawberry dongdongju?
S: Before, they put ginseng, jujube and pine leaf in it.
M: Why do Koreans drink so much alcohol?
S: It depends on each person.
M: Why is alcohol so popular in Korea?
S: People who drink alcohol always have a reason. When they are happy, sad, sick, angry and so on, they just drink. Any kind of feeling can make them drink I guess.


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